Social Concerns: (Eat Right Movement Campaign)

Published on 06-Sept-2019

Eat Right Movement Campaign

Approx Read Time: 5 minutes

 In News:

  • The Health Ministry has launched POSHAN Maah 2019 with a year-long social and mass media campaign on the Eat Right India movement with the slogan: ‘Sahi Bhojan, Behtar Jeevan’.
Eat Right Movement Campaign
Eat Right Movement Campaign New Logo

News Summary (Eat Right Movement Campaign):

  • The Health Ministry also launched the new Eat Right India logo that represents a healthy plate, an online eat right quiz, and online course for frontline health workers Eat Right India takes a holistic approach to food habits that promote health and sustainability.
  • The Movement has been launched with the support of stakeholders such as the World Health Organization (WHO), along with Ministers and delegates from South East Asian countries, is a landmark event.
  • The Food Safety and Standards Authority of India (FSSAI) has also put in place robust regulatory measures under three major pillars: Eat Safe, Eat Health and Eat Sustainably for the programme.
  • FSSAI has prescribed a limit for Total Polar Compounds (TPC) at 25% in cooking oil to avoid the harmful effects of reused cooking oil.

POSHAN Abhiyaan:

  • Launched by the government on March 8, 2018.
  • Aim: Its aim to ensure holistic development and adequate nutrition for pregnant women, mothers, and children.
  • POSHAN Abhiyaan is a multi-ministerial convergence mission with the vision to ensure attainment of malnutrition free India by 2022.
  • Objective: To reduce stunting in identified Districts of India with the highest malnutrition burden by improving the utilization of key Anganwadi Services and improving the quality of Anganwadi Services delivery.
  • Features of the scheme:
    1. Mapping of various schemes contributing towards addressing malnutrition.
    2. Introducing a very robust convergence mechanism.
    3. ICT (Information and Communications Technology) based Real-Time Monitoring system.
    4. Incentivizing States/UTs for meeting the targets.
    5. Incentivizing Anganwadi Workers (AWWs) for using IT-based tools.
    6. Eliminating registers used by AWWs.
    7. Introducing measurement of height of children at the Anganwadi Centres (AWCs).
    8. Social Audits.
    9. Setting-up Nutrition Resource Centres, involving masses through Jan-Andolan for their participation on nutrition through various activities, among others.

Eat Right India Movement:

  • The Eat Right India movement is a crucial preventive healthcare measure to trigger social and behavioural change through a judicious mix of regulatory measures, combined with soft interventions for ensuring awareness and capacity building of food businesses and citizens alike.
  • This movement is aligned with the government’s flagship public health programmes such as POSHAN Abhiyaan, Anemia Mukt Bharat, Ayushman Bharat Yojana, and Swachh Bharat Mission.
  • Need for the movement:
    • India is passing through an epidemiological shift from communicable to non-communicable diseases, and the burden of diet-related diseases such as diabetes, hypertension, and obesity is rising rapidly.
    • In the backdrop of the increasing burden of non-communicable diseases including diabetes, hypertension and heart diseases, widespread deficiencies of vitamins and minerals and rampant food-borne illnesses, the country is in need of a movement on preventive health for all.

Anemia Mukt Bharat:

  • The Anemia Mukt Bharatintensified Iron-plus Initiative aims to strengthen the existing mechanisms and foster newer strategies for tackling anemia.
  • Note: Anemia is a condition in which the number of red blood cells or their oxygen-carrying capacity is insufficient to meet the body’s physiological requirements, which vary by age, sex, altitude, smoking habits, and during pregnancy.
  • Objective: To reduce the prevalence of anemia by 3 percentage points per year among children, adolescents and women in the reproductive age group (15–49 years), between the year 2018 and 2022.
  • Interventions under Anemia Mukt Bharat strategy:
    1. Prophylactic Iron and Folic Acid supplementation.
    2. Deworming.
    3. Intensified year-round Behaviour Change Communication Campaign (Solid Body, Smart Mind) focusing on four key behaviours:
      • Improving compliance to Iron Folic Acid supplementation and deworming.
      • Appropriate infant and young child feeding practices.
      • Increase in intake of iron-rich food through diet diversity/quantity/frequency and/or fortified foods with the focus on harnessing locally available resources.
      • Ensuring delayed cord clamping after delivery (by 3 minutes) in health facilities.
    4. Testing and treatment of anemia, using digital methods and point of care treatment, with special focus on pregnant women and school-going adolescents.
    5. Mandatory provision of Iron and Folic Acid fortified foods in government-funded public health programmes.
    6. Intensifying awareness, screening, and treatment of non-nutritional causes of anemia in endemic pockets, with special focus on malaria, haemoglobinopathies.

Polar Compound:

  • During frying, the oil undergoes degradation due to their exposure to elevated temperatures which result in changes in the physico-chemical, nutritional and sensory properties of the oil.
  • Polar compounds are formed during frying.
  • The toxicity of these compounds is associated with several diseases such as hypertension, atherosclerosis, Alzheimer’s disease liver diseases, etc.
  • Therefore, it is essential to monitor the quality of vegetable oils during frying.
  • In order to safeguard consumer health, FSSAI has fixed a limit for Total Polar Compounds at 25% beyond which the vegetable oil shall not be used.
  • Therefore, Vegetable Oils should not be repeatedly used for frying.


  • There has been a shift in the cause of mortality from communicable diseases to non-communicable diseases such as diabetes, hypertension, heart disease, and cancer, not only in India but also across the world.
  • The four main factors to prevent non-communicable diseases are: a healthy diet, physical exercise, avoidance of tobacco & alcohol.
  • Therefore, ‘Eat Right’ along with the ‘Fit India Movement’, will help fight lifestyle diseases like hypertension, obesity, and diabetes effectively.

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