Published on 06-Sept-2019
Eat Right Movement CampaignApprox Read Time: 5 minutes
- The Health Ministry has launched POSHAN Maah 2019 with a year-long social and mass media campaign on the Eat Right India movement with the slogan: ‘Sahi Bhojan, Behtar Jeevan’.
News Summary (Eat Right Movement Campaign):
- The Health Ministry also launched the new Eat Right India logo that represents a healthy plate, an online eat right quiz, and online course for frontline health workers Eat Right India takes a holistic approach to food habits that promote health and sustainability.
- The Movement has been launched with the support of stakeholders such as the World Health Organization (WHO), along with Ministers and delegates from South East Asian countries, is a landmark event.
- The Food Safety and Standards Authority of India (FSSAI) has also put in place robust regulatory measures under three major pillars: Eat Safe, Eat Health and Eat Sustainably for the programme.
- FSSAI has prescribed a limit for Total Polar Compounds (TPC) at 25% in cooking oil to avoid the harmful effects of reused cooking oil.
- Launched by the government on March 8, 2018.
- Aim: Its aim to ensure holistic development and adequate nutrition for pregnant women, mothers, and children.
- POSHAN Abhiyaan is a multi-ministerial convergence mission with the vision to ensure attainment of malnutrition free India by 2022.
- Objective: To reduce stunting in identified Districts of India with the highest malnutrition burden by improving the utilization of key Anganwadi Services and improving the quality of Anganwadi Services delivery.
- Features of the scheme:
- Mapping of various schemes contributing towards addressing malnutrition.
- Introducing a very robust convergence mechanism.
- ICT (Information and Communications Technology) based Real-Time Monitoring system.
- Incentivizing States/UTs for meeting the targets.
- Incentivizing Anganwadi Workers (AWWs) for using IT-based tools.
- Eliminating registers used by AWWs.
- Introducing measurement of height of children at the Anganwadi Centres (AWCs).
- Social Audits.
- Setting-up Nutrition Resource Centres, involving masses through Jan-Andolan for their participation on nutrition through various activities, among others.
Eat Right India Movement:
- The Eat Right India movement is a crucial preventive healthcare measure to trigger social and behavioural change through a judicious mix of regulatory measures, combined with soft interventions for ensuring awareness and capacity building of food businesses and citizens alike.
- This movement is aligned with the government’s flagship public health programmes such as POSHAN Abhiyaan, Anemia Mukt Bharat, Ayushman Bharat Yojana, and Swachh Bharat Mission.
- Need for the movement:
- India is passing through an epidemiological shift from communicable to non-communicable diseases, and the burden of diet-related diseases such as diabetes, hypertension, and obesity is rising rapidly.
- In the backdrop of the increasing burden of non-communicable diseases including diabetes, hypertension and heart diseases, widespread deficiencies of vitamins and minerals and rampant food-borne illnesses, the country is in need of a movement on preventive health for all.
Anemia Mukt Bharat:
- The Anemia Mukt Bharat– intensified Iron-plus Initiative aims to strengthen the existing mechanisms and foster newer strategies for tackling anemia.
- Note: Anemia is a condition in which the number of red blood cells or their oxygen-carrying capacity is insufficient to meet the body’s physiological requirements, which vary by age, sex, altitude, smoking habits, and during pregnancy.
- Objective: To reduce the prevalence of anemia by 3 percentage points per year among children, adolescents and women in the reproductive age group (15–49 years), between the year 2018 and 2022.
- Interventions under Anemia Mukt Bharat strategy:
- Prophylactic Iron and Folic Acid supplementation.
- Intensified year-round Behaviour Change Communication Campaign (Solid Body, Smart Mind) focusing on four key behaviours:
- Improving compliance to Iron Folic Acid supplementation and deworming.
- Appropriate infant and young child feeding practices.
- Increase in intake of iron-rich food through diet diversity/quantity/frequency and/or fortified foods with the focus on harnessing locally available resources.
- Ensuring delayed cord clamping after delivery (by 3 minutes) in health facilities.
- Testing and treatment of anemia, using digital methods and point of care treatment, with special focus on pregnant women and school-going adolescents.
- Mandatory provision of Iron and Folic Acid fortified foods in government-funded public health programmes.
- Intensifying awareness, screening, and treatment of non-nutritional causes of anemia in endemic pockets, with special focus on malaria, haemoglobinopathies.
- During frying, the oil undergoes degradation due to their exposure to elevated temperatures which result in changes in the physico-chemical, nutritional and sensory properties of the oil.
- Polar compounds are formed during frying.
- The toxicity of these compounds is associated with several diseases such as hypertension, atherosclerosis, Alzheimer’s disease liver diseases, etc.
- Therefore, it is essential to monitor the quality of vegetable oils during frying.
- In order to safeguard consumer health, FSSAI has fixed a limit for Total Polar Compounds at 25% beyond which the vegetable oil shall not be used.
- Therefore, Vegetable Oils should not be repeatedly used for frying.
- There has been a shift in the cause of mortality from communicable diseases to non-communicable diseases such as diabetes, hypertension, heart disease, and cancer, not only in India but also across the world.
- The four main factors to prevent non-communicable diseases are: a healthy diet, physical exercise, avoidance of tobacco & alcohol.
- Therefore, ‘Eat Right’ along with the ‘Fit India Movement’, will help fight lifestyle diseases like hypertension, obesity, and diabetes effectively.